Stadia Naming Rights in Sport
Leah (Manchester Metropolitan University, Uk) Gillooly ; Terry (University of Windsor, Canada) Eddy ; Dominic (Manchester Metropolitan University, Uk) Medway
Reeks: Sport Business Insights
ISBN: 9780367630102 | Paperback
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and stude... Meer informatie